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PRIVACY POLICY
Last Updated: July 21, 2026
This Privacy Policy describes how Varethorn (“Varethorn,” “we,” “us,” or “our”) collects, uses, discloses, stores, and otherwise processes your personal information when you visit varethorn.com, make a purchase, create an account, contact us, subscribe to marketing communications, or otherwise interact with our services (collectively, the “Services”).
Please read this Privacy Policy carefully. If you do not agree with this Privacy Policy, please do not use the Services.
Nothing in this Privacy Policy limits any privacy or consumer rights that cannot legally be waived under applicable law.
1. PERSONAL INFORMATION WE COLLECT
The personal information we collect depends on how you interact with the Services.
We may collect the following categories of personal information:
A. Contact Information
This may include:
• Full name;
• Email address;
• Telephone number;
• Billing address;
• Shipping address; and
• Other contact information you voluntarily provide.
B. Order and Transaction Information
This may include:
• Products viewed, added to cart, ordered, returned, or refunded;
• Order number;
• Purchase amount;
• Discount or promotional information;
• Shipping and delivery status;
• Return and refund history;
• Customer communications; and
• Information reasonably necessary to prevent fraud or resolve payment disputes.
C. Payment Information
Payments are processed through Shopify and authorized payment service providers.
Depending on the payment method selected, payment providers may collect information such as your card number, billing information, bank information, payment account details, and transaction authentication information.
Varethorn generally does not receive or store your complete payment-card number. We may receive limited payment information, such as the payment method, card brand, expiration information, billing address, payment status, and the last digits of the payment card.
D. Account Information
If you create a customer account, we may collect:
• Username or email address;
• Account password or authentication information;
• Saved addresses;
• Order history; and
• Account preferences.
You are responsible for maintaining the confidentiality of your account credentials and for notifying us promptly if you believe your account has been accessed without authorization.
E. Device and Usage Information
When you use the Services, we, Shopify, and authorized technology providers may automatically collect information such as:
• Internet Protocol address;
• Browser type and version;
• Device type;
• Operating system;
• Device identifiers;
• Approximate location derived from an IP address;
• Pages viewed;
• Links clicked;
• Products viewed;
• Search activity;
• Referring website;
• Cart and checkout activity;
• Date and time of access; and
• Information collected through cookies, pixels, tags, software development kits, and similar technologies.
F. Customer Support Information
When you contact us, we may collect:
• The contents of your message;
• Email correspondence;
• Photographs or videos submitted in connection with an order;
• Product or packaging information;
• Shipping documentation;
• Call or support records; and
• Other information you choose to provide.
Please do not send government identification documents, financial account credentials, medical information, or other highly sensitive information unless we specifically request it for a legitimate and lawful purpose.
G. Marketing Information
If you subscribe to marketing communications, we may collect:
• Your email address or telephone number;
• Your marketing preferences;
• Information about whether you opened or interacted with a message; and
• Information about the source of your subscription.
You may unsubscribe from promotional emails by using the unsubscribe link contained in the message.
Unsubscribing from marketing communications does not prevent us from sending transactional or service-related messages, such as order confirmations, shipping notifications, security notices, or responses to customer-service requests.
2. SOURCES OF PERSONAL INFORMATION
We may collect personal information:
• Directly from you;
• Automatically when you use the Services;
• From Shopify;
• From payment processors;
• From shipping carriers and fulfillment providers;
• From fraud-prevention and security providers;
• From customer-service platforms;
• From analytics and advertising partners;
• From social media platforms when you interact with our advertisements or pages; and
• From other service providers acting on our behalf.
3. HOW WE USE PERSONAL INFORMATION
We may use personal information for the following purposes:
A. Providing Products and Services
We may use personal information to:
• Process and fulfill orders;
• Process payments;
• Arrange shipping and delivery;
• Provide tracking information;
• Manage customer accounts;
• Process returns, replacements, cancellations, and refunds;
• Communicate about orders; and
• Provide customer support.
B. Security, Fraud Prevention, and Dispute Resolution
We may use personal information to:
• Authenticate transactions;
• Detect and prevent fraud;
• Investigate suspicious activity;
• Protect customers, our business, Shopify, and service providers;
• Enforce our policies;
• Respond to payment disputes or chargebacks;
• Establish, exercise, or defend legal claims; and
• Maintain evidence relating to orders, delivery, customer communications, refunds, and returns.
C. Improving the Services
We may use information to:
• Understand how visitors use the website;
• Improve website performance and usability;
• Diagnose technical issues;
• Develop or improve products and services;
• Measure sales and advertising performance; and
• Personalize customer experiences.
D. Marketing and Advertising
Subject to your choices and applicable law, we may use personal information to:
• Send promotional communications;
• Display relevant advertisements;
• Measure advertising effectiveness;
• Create advertising audiences;
• Limit repeated advertisements; and
• Understand interactions with our advertisements, store, Shopify, and other websites or merchants.
You may withdraw marketing consent or exercise applicable advertising opt-out rights as described in the “Your Privacy Rights and Choices” section below.
E. Legal and Regulatory Compliance
We may use information to:
• Comply with tax, accounting, consumer protection, privacy, and other legal obligations;
• Respond to lawful requests from courts, government agencies, regulators, or law enforcement;
• Maintain legally required business records; and
• Protect our legal rights and the rights of others.
4. SHOPIFY
Our store is hosted by Shopify.
Shopify collects and processes personal information when you visit or make a purchase from our store. Shopify may process information to:
• Provide and secure the ecommerce platform;
• Process transactions;
• Prevent fraud and abuse;
• Provide analytics and reporting;
• Improve Shopify services;
• Personalize customer experiences;
• Provide advertising and marketing services; and
• Provide services based on interactions with Varethorn, Shopify, and other Shopify merchants.
Information may be shared with Shopify and may be processed in countries other than the country where you live.
To learn more about Shopify’s processing of customer personal information, review the Shopify Consumer Privacy Policy:
https://www.shopify.com/legal/privacy/consumers
To manage certain privacy choices relating directly to Shopify, visit:
https://privacy.shopify.com
5. COOKIES AND SIMILAR TECHNOLOGIES
We, Shopify, and authorized third parties may use cookies, pixels, tags, local storage, and similar technologies.
These technologies may be used for:
• Essential website operation;
• Shopping-cart and checkout functionality;
• Account authentication;
• Security and fraud prevention;
• Remembering preferences;
• Website analytics;
• Performance measurement;
• Marketing attribution;
• Personalized content; and
• Advertising.
Some cookies are necessary for the website to operate and cannot be disabled through our cookie-management tools.
Where required by law, non-essential cookies and tracking technologies will be used only after obtaining the required consent.
You may manage cookie preferences through the cookie banner or privacy settings available on our website. You may also adjust browser settings to block or delete cookies. Blocking certain cookies may prevent portions of the Services from working correctly.
6. ANALYTICS AND ADVERTISING
We may use analytics and advertising services provided by Shopify and other platforms that we enable, such as Meta or Google.
These providers may collect information about your device, browsing activity, purchases, advertisements viewed, and interactions with our store or other websites.
Although we do not sell personal information in exchange for money, certain advertising, analytics, or data-transfer activities may be considered a “sale,” “sharing,” or use for “targeted advertising” under certain United States state privacy laws.
Where applicable, you may opt out by:
• Using the “Your Privacy Choices” or data-sharing opt-out link displayed on our website;
• Changing your cookie preferences;
• Using privacy controls offered by Shopify;
• Enabling a legally recognized opt-out preference signal, such as Global Privacy Control, where applicable; or
• Contacting us using the information at the end of this policy.
7. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to the following categories of recipients when reasonably necessary:
A. Shopify
We disclose information to Shopify to operate, secure, support, analyze, and improve our online store and related services.
B. Service Providers
We may disclose information to companies that perform services on our behalf, including:
• Payment processors;
• Shipping carriers;
• Warehouses and fulfillment providers;
• Website and cloud-hosting providers;
• Customer-support providers;
• Email and communications providers;
• Analytics providers;
• Advertising and marketing providers;
• Fraud-prevention providers;
• Accountants, auditors, insurers, and professional advisers; and
• Information-technology and cybersecurity providers.
These providers may process information only as permitted by their agreements with us and applicable law.
C. Business and Marketing Partners
We may disclose limited information to business or marketing partners when necessary to provide joint services, measure advertisements, deliver relevant advertising, or operate features requested by you.
D. Legal and Safety Disclosures
We may disclose information when we reasonably believe disclosure is necessary to:
• Comply with applicable law;
• Respond to a subpoena, court order, warrant, or lawful government request;
• Protect the safety, rights, and property of customers, Varethorn, Shopify, or others;
• Investigate fraud, abuse, security incidents, or unlawful activity;
• Enforce our agreements and store policies; or
• Establish, exercise, or defend legal claims.
E. Business Transactions
Personal information may be disclosed as part of a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or transfer of all or part of our business.
Where required by law, we will provide notice before personal information becomes subject to a materially different privacy policy.
F. With Your Direction or Consent
We may disclose information when you direct us to do so or provide valid consent.
8. INTERNATIONAL DATA TRANSFERS
Varethorn, Shopify, and our service providers may process personal information in countries other than the country where you live.
Those countries may have privacy laws that differ from the laws in your jurisdiction.
Where required, appropriate safeguards will be used for international transfers of personal information. These safeguards may include contractual protections or other legally recognized transfer mechanisms.
9. DATA RETENTION
We retain personal information for as long as reasonably necessary to:
• Provide the Services;
• Complete transactions;
• Maintain business, tax, and accounting records;
• Comply with legal obligations;
• Prevent fraud and abuse;
• Resolve customer complaints;
• Respond to payment disputes and chargebacks;
• Enforce our agreements; and
• Establish, exercise, or defend legal claims.
Retention periods depend on the nature of the information, the reason it was collected, legal requirements, risk considerations, and whether the information is needed to resolve an active dispute.
When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to technical and legal limitations.
10. DATA SECURITY
We use reasonable administrative, organizational, and technical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no internet transmission, electronic storage system, or security method can be guaranteed to be completely secure.
You are responsible for using a secure device, protecting your account credentials, and notifying us promptly if you suspect unauthorized access to your account or personal information.
11. YOUR PRIVACY RIGHTS AND CHOICES
Depending on where you live and subject to applicable legal exceptions, you may have the right to:
• Know whether we process your personal information;
• Request access to personal information;
• Request correction of inaccurate information;
• Request deletion of personal information;
• Request a portable copy of certain information;
• Restrict or object to certain processing;
• Withdraw consent where processing is based on consent;
• Opt out of the sale or sharing of personal information;
• Opt out of targeted advertising;
• Limit certain uses of sensitive personal information;
• Appeal a decision relating to a privacy request; and
• Exercise privacy rights without unlawful discrimination.
These rights are not absolute. We may retain or continue processing information where permitted or required for reasons such as:
• Completing transactions;
• Providing requested products or services;
• Maintaining tax and accounting records;
• Detecting fraud;
• Protecting security;
• Resolving disputes;
• Defending legal claims; or
• Complying with applicable law.
12. SUBMITTING A PRIVACY REQUEST
To submit a privacy request, contact us at:
support@varethorn.com
Please include:
• Your full name;
• The email address associated with your order or account;
• Your jurisdiction or state of residence;
• The type of request you are making; and
• Sufficient information for us to locate the relevant records.
We may need to verify your identity before completing a request. Verification may include confirming information associated with your account, order, email address, billing information, or prior interactions.
We will use information supplied for verification only to verify and respond to the request.
Where permitted by law, an authorized agent may submit a request on your behalf. We may require proof that the agent is authorized and may also require you to verify your identity directly.
If we deny a request, we will provide an explanation where required and information about any available appeal process.
13. UNITED STATES STATE PRIVACY RIGHTS
Residents of certain United States states may have additional rights under applicable state privacy laws.
These rights may include the right to know, access, correct, delete, or obtain a copy of personal information, as well as the right to opt out of:
• The sale of personal information;
• The sharing of personal information;
• Targeted advertising; or
• Certain profiling activities.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
California residents may also have rights to request information concerning:
• Categories of personal information collected;
• Categories of sources;
• Business or commercial purposes for collection;
• Categories of third parties receiving information;
• Categories of information sold or shared, if any; and
• Specific pieces of personal information collected about them.
We do not knowingly sell or share the personal information of individuals under 16 years of age for targeted advertising purposes without legally required authorization.
14. EUROPEAN, UNITED KINGDOM, AND SWISS USERS
Where European Economic Area, United Kingdom, or Swiss data protection law applies, we generally process personal information under one or more of the following legal bases:
• Performance of a contract, such as processing and delivering an order;
• Compliance with a legal obligation;
• Our legitimate interests or the legitimate interests of Shopify or another party, such as preventing fraud, securing the Services, providing support, improving services, and defending legal claims; or
• Your consent, such as consent to certain cookies or marketing activities.
Where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.
You may also have the right to lodge a complaint with the data-protection authority in the country where you live or work.
15. CHILDREN’S PRIVACY
The Services are not directed to children under 13 years of age, and we do not knowingly collect personal information directly from children under 13.
If you believe a child has provided us with personal information without appropriate authorization, please contact us. We will take reasonable steps to review and delete the information where required.
16. THIRD-PARTY WEBSITES
The Services may contain links to websites or services operated by third parties.
We do not control and are not responsible for the privacy, security, content, or practices of third-party websites. You should review the privacy policy of any third-party service before providing personal information.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes to our practices, technology, Services, legal requirements, or other operational reasons.
The updated policy will be posted on this page with a revised “Last Updated” date.
Where required by law, we will provide additional notice of material changes.
18. CONTACT US
For questions, complaints, or privacy requests, contact:
Varethorn Customer Support
Website: https://varethorn.com
Email: support@varethorn.com
Please do not send product returns to the business mailing address unless our customer-support team confirms that it is an authorized return location.